Fruit and Veggie “Prescriptions” Aimed at Cutting Obesity

The program, aimed at improving health and supporting local farmers, is being launched today in Portland and Skowhegan.

Maine doctors will soon be writing out some unusual prescriptions — for fruits and vegetables. A new program aimed at boosting consumption of fresh fruits and veggies is launching today in Maine, five days after a similar program began in Massachusetts.

Under the program, created by Connecticut-based Wholesome Wave, health care providers offer “prescriptions” — or vouchers — worth $1 a day to low income people to buy fresh produce. The Fruit and Veggie Rx program is aimed at measuring how increased consumption of fruits and veggies affects blood pressure, weight and other health indicators.

About 100 people in Maine and Massachusetts are expected to participate in the program, being kicked off today in Skowhegan and Portland. Organizers say it’s aimed at improving people’s health while supporting local farmers.


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